Artificial intelligence was supposed to answer questions, not change minds. Yet a new wave of research shows that political ...

As we scroll through feeds that feel more like mirrors than marketplaces, are we hunting for deals, or are the deals are ...

A conversation with a chatbot can shift people's political views—but the most persuasive models also spread the most ...

Conversations with AI can sway people’s political views. Concerningly, a chatbot’s facts are not always accurate, especially ...

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), ...

In this article, we’ll explore why Instagram Story ads are so effective for e-commerce, how influencers (especially micro-influencers and content creators) and user-generated content (UGC) can ...

Abstract: Persuasive content in online media, including native ads, significantly influences political attitudes, viewpoints, and financial interests. To differentiate between native ads and authentic ...

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ABSTRACT: This study investigates the impact of personalized AI-generated video advertisements on consumer click-through rates (CTR), aiming to understand the effectiveness of personalized content in ...

When looking at making advertisements companies need to determine what type of ad they want to make. Is it an informative ad where the client learns about the product, is it a reminder ad where we are ...