Campaign Brief

Havas acquires independent media agency Kaimera

Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognized for its expertise in ...
Campaign Brief

Lexie Mand: The Future of Marketing – Six 2026 Trends Every Brand Should Know

By Lexie Mand, Delivery Lead, TAG If you thought 2025 moved fast, buckle up. Marketing in 2026 is set to be a whirlwind.  The year ahead will not be about doing more. It will be about doing better, ...
Campaign Brief

Ash Barty hits the streets as an Amazon Flex delivery partner in new social campaign via Hug

Amazon Flex has launched a new campaign featuring Grand Slam champion Ash Barty in a social film, produced by Hug, that shines a spotlight on the everyday delivery partners who keep Amazon orders ...
Campaign Brief

Today the Brave launches ‘The Naughty Nice Emporium’: a subversive in-store Christmas experience where Santa decides your fate

After the success of ‘Among the Brave’, Today the Brave is closing out the year with a new festive project: The Naughty Nice Emporium – a pop-up experiential Christmas store blending art, mischief and ...
Campaign Brief

The Lott launches first major brand platform in four years with ‘The World Needs Wonder’ via Special and dentsu Queensland

The Lott has launched a new brand platform 'The World Needs Wonder', its first major masterbrand shift in four years, created in collaboration with Special and dentsu Queensland. The platform ...
Campaign Brief

Nicky Bryson joins Telstra as new Head of Creative Excellence

Bryson brings a broad mix of strategic experience to the role, having begun her career as a qual/quant researcher at House of Brand before moving into creative agencies and consultancies. She has ...
Campaign Brief

Flow appoints globally experienced leader Kim Raicevich and scales client service offering

Independent media agency This is Flow has further strengthened its leadership team, with the appointment of Kim Raicevich to the newly created role of Client Service Officer.  This senior appointment ...
Campaign Brief

Motion Sickness recruits top talent to fuel growth across New Zealand and Australia

After a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and new client wins such as Pizza Hut, Ryman Healthcare, and Shine Lawyers, independent agency Motion ...
Campaign Brief

Sunday Gravy appoints John Minty as chief financial officer

Sunday Gravy has announced the appointment of John Minty as its new Chief Financial Officer, bringing more than three decades ...
Campaign Brief

IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ

IKEA has officially landed in Aotearoa New Zealand, launching with a fully localised market-entry campaign, “IKEA, Everywhere ...
Campaign Brief

Ogilvy New York CCO Samira Ansari reveals lecture topic for Copy School next week; Only a few spots left, secure your place now

Chief Creative Officer of Ogilvy New York, Samira Ansari, Guest Lecturer for next week’s Copy School 2025, has entitled her lecture How to Sell The Big Idea Nobody Asked For. Says Ansari: “Selling an ...
Campaign Brief

Vale Legendary TVC producer Cheryl (Chez) Gough; she was greatly loved by all who knew her

Many in the Australian advertising and production industry will be sad to hear that legendary tv commercial producer Cheryl (Chez) Gough has passed away in Sydney.