If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Effectiveness and persuasiveness of ads are closely linked. While you often have different goals with ads, the general intent of each is to persuade customers to think, feel or act in a certain way ...

Political campaigns know the importance of reaching voters where they're most engaged, and as the digital world evolves, so do their advertising strategies. Leveraging advanced data analytics, ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...