Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

The new HSBC Insurance and Investments campaign is the latest phase of the 'What If' platform, and sees retainer agencies JWT and MindShare create a life-sized replica of a classroom atop Clear ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Pinterest and System1, a specialist in advertising effectiveness, have ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

Yesterday, I had the pleasure of viewing “Art & Copy,” a new documentary about the best ad agencies on the planet, during the San Francisco Film Festival. It’s a wonderful film, full of great stories ...