Your company's promotional items can serve as powerful marketing tools to boost brand awareness and improve your business's reputation. There are a number of ways to advertise these products. Choosing ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

Promotions can include various techniques for selling products or services. Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

Whether they’re a part of a convention goodie bag, a social media contest or a direct mail marketing stunt, giveaways are a great way to have fun and engage with your customer base. After all, ...

Promotional items are used at national and regional recruitment fairs, conferences and other events to increase awareness of Morehead State University. They serve to develop brand recognition and give ...