2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...

If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

Statue of Aristotle at the Athens Academy in Greece.. Photo: Getty Images What does a man born in 384 BCE have to teach the modern writer? A lot. When I teach persuasive writing, participants are ...

Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, ...

Anyone who’s shed a tear (or a thousand) during Sarah McLachlan’s ASPCA commercial knows that as much as we might like to think of ourselves as purely logical beings, we’re often driven by our ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

You know what’s become a dirty word? Rhetoric. It’s easy to see why. In politics, rhetoric is often used for deception. In leadership, it can be used for manipulation or for gaslighting your ...

Asking someone out requires a lot of bravery and charm - but according to one college student, the real secret to a successful date proposal is actually a masterful grasp of the English language and ...

In my work as a marketing consultant for law firms, few questions are posed more frequently than this: How can we write more persuasive, effective content for our website? This is an age-old question ...