What are promotional products? Why do people love them so much? More importantly, how can an integration with this industry help your business? To get started, let me take you back to the beginning, a ...

When organizations seek to improve brand visibility, choosing the right promotional products can significantly impact their success. Promotional items must not only attract attention but also resonate ...

For many firms, business came to a halt when Gov. Andrew M. Cuomo issued a shutdown in March due to the COVID-19 pandemic. While many local businesses have reopened, it’s still not business as usual ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Why? Because swag (short for “stuff we all get”) implies a throwaway item with no strategy behind it. And in 2025, that mindset is costing businesses real opportunities. My company is a promotional ...

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...