PubMatic continues to up its mobile game, as the supply-side platform (SSP) on Monday announced its acquisition of Mocean Mobile, a mobile ad server for publishers. PubMatic can now directly offer its ...

Streaming video is advertisers’ shiny new toy. But tech companies that started in mobile display are optimistic about their prospects for sharing in those video budgets. Take PadSquad, which launched ...

CTIA San Francisco, USA / Hamburg, Germany, 12th September 2008 – Today at CTIA FISHLABS, leading developer and publisher of high-end mobile games, and Smaato, pioneering provider for mobile ...

Supply-side platform (SSP) provider PubMatic acquired Mocean Mobile (formerly Mojiva), a mobile ad server, for an undisclosed sum, the companies said on Monday. Mocean Mobile’s ad-serving capabilities ...

Today, three and a half years after mobile ad network AdMob was founded by serial entrepreneur Omar Hamoui, the company is about to serve its 100 billionth ad. That’s 14 ad impressions for everyone on ...

BARCELONA, Spain--(BUSINESS WIRE)--PubMatic today announced the availability of programmatic native advertising as part of its One Platform for publishers. This standards-based solution advances the ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...