LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

It’s an all-too-familiar feeling for tech industry employees: You’re done with work and watching TV when suddenly a commercial comes on for the same B2B vendor you’ve been getting ads for at the ...

InCampaign Agency, a leading LinkedIn Ads agency in Chicago founded by former LinkedIn Ads team members, announced today the launch of its new Pipeline Jumpstart Package-- a fully customized LinkedIn ...

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets ...

Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads. LinkedIn is testing generative AI and will soon give advertisers ...

LinkedIn stands tall as the champion of business-to-business advertising. Boasting a staggering 950 million-plus users worldwide, this platform is about more than professional networking: It's a space ...

Many assume LinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. But in reality, small mistakes can add up fast, costing your organization ...

‘Don’t Let Good Ads Go to Waste’ won Gold in B2B Creative Innovation at The Drum Awards. This campaign aimed to elevate LinkedIn Ads’ awareness and perception among B2B marketers, emphasizing its ...

Reaching buyers through social media advertising is a part of every marketer’s strategy, and for B2B buyers, the most popular social network to advertise on is LinkedIn. But companies are struggling ...

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

While emerging competitor apps like Bluesky, Mastodon and Threads continue to grow along with users' dissatisfaction with X (formerly Twitter), ongoing controversy at Elon Musk's company has also ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...