(WALB) - As a major distributor of digital advertising, we offer display ads in a variety of sizes, animations, and functions. A standard horizontal banner is 728 pixels wide by 90 pixels tall. It is ...

“Mad Men” are turning into Mad Bots. More than half the $15 billion expected to be spent in 2015 on US digital display advertising will take place through computers — without any human negotiation, ...

Unilever took part in a six-week study on digital display ads that proved the ROI of the online format and led the consumer goods company to increase its digital display spending for its homecare ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christian Polman, chief strategy officer ...

Andrew Beattie was part of the original editorial team at Investopedia and has spent twenty years writing on a diverse range of financial topics including business, investing, personal finance, and ...

EMarketer believes Google will command 40.7% of U.S. digital ad revenues this year, more than doubling the share of its closest competitor, Facebook, per the research company. Google’s dominance in ...

Advertising has always been a powerful tool to influence customer decision, preferences, and spending pattern by presenting a product story in an impactful way. With time and technology, the world is ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. The Interactive Advertising Bureau (IAB) has realeased the ...

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That's in part because consumers are ...

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. The report was based on eMarketer 2018 forecasts for digital display ...

Annual digital display advertising revenue to all recipients, not just news outlets (in U.S. dollars) Source: eMarketer, U.S. Ad Spending Estimates. Note: Data from previous years is updated annually.

I've been in the digital marketing and advertising space for nearly 20 years. I've written more than a thousand articles about digital advertising strategies and approaches. I've lived and breathed ...