Jon Bostock is the Co-Founder and CEO of Truman's and the Best-Selling Author of The Elephant's Dilemma. Something interesting happens after you leave a meaningful role, a phenomenon I’m experiencing ...

Defining what makes your business unique is one of the most important tasks you can do to help answer the question of why customers should buy from you. Without a differentiating factor separating you ...

I see many founders today often try to compare their new startup to other well known companies. For example, it’s common to hear “my company is the Uber of X.” Familiar comparisons are terribly ...

Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...