WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Sign up to receive the Vogue Business newsletter for the latest luxury news and insights, plus exclusive membership discounts. It’s a challenging time to be an ...

When storytelling becomes the throughline of communication with candidates, it helps them understand the business opportunity they are considering.

She explains how the company’s new corporate branding aims to underscore its commitment to trust and transparency in its partnerships with pharma.

Guard Dog Brand Development’s founders, Maria Casini and Camille DeSantis, knew right from the start what kinds of projects they wanted their firm to be involved in. They devised to split their ...

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage ...

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots ...

Brand success doesn’t happen overnight. A brand encounters daily challenges such as competition, consistency issues, dilution of the message and much more. The average person often doesn’t even ...

Teton, the outdoor gear maker headquartered in Salt Lake City, UT, announced a reorganization of its brand and product ...

Printronix, the leading manufacturer of industrial grade printing solutions, announced that they are adding Arthur Verweij as their Global Director, Brand & Customer Development. Arthur is chartered ...