BT is set to unveil its new logo after years of planning, but the internet's reaction won't have delighted bosses at the telecoms giant. Earlier this week the telecoms giant filed a trademark ...

BT's new brand logo has been met with ridicule from the industry after it unveiled a monochrome design that is almost identical to one revealed three years ago. The telecoms and media company has ...

Developed by Red Bee Media, the new logo is a mix of the BT Connected World brand imagery with a new font introduced specifically for the brand. The left hand corner of the logo incorporates the ...

British Telecom has filed for a trademark on a new logo but it’s a bit rubbish and the internet is ridiculing it. Whichever brand consultancy BT has hired, presumably at great expense, to refresh its ...

BT has today unveiled the logo for its new £1 billion-plus BT Sport venture ahead of its launch in the summer. The logo, developed by digital media firm Red Bee Media, mixes the imagery from BT ...

BT has swapped its iconic branding for the more stripped-back choice of the letters 'BT' written in a circle AFTER spending years making it, BT has been mercilessly trolled by none other than ...

For more than a decade British Telecom used a red and blue man blowing his trumpet as their corporate identity. Now BT revealed a new corporate identity that will replace its current "piper" logo. The ...

The change reflects the wide range of activities that the international telecommunications provider encompasses. "BT's business and its culture has changed, so it is important that we have a brand ...

BT has revealed its new BT Sport logo ahead of the company’s launch of new sports channels in the summer. The logo, which was developed by Red Bee Media, mixes the BT Connected World brand imagery ...

We’ll send you a myFT Daily Digest email rounding up the latest US & Canadian companies news every morning. BT is preparing to drop its longstanding “connected world” logo in favour of a more ...

The BT piper logo, one of the most instantly recognisable corporate symbols in Europe, has had to be altered for the first time, for its Irish market debut. The logo is normally made up of blue type ...