The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon ...

Nielsen, a provider of audience measurement, data, and marketing intelligence, says its Audience Segments from Nielsen Marketing Cloud (NMC) are now available across the Amazon Ads marketplace, ...

Nielsen is making its Nielsen Marketing Cloud audience segments available across the Amazon Ads marketplace, Nielsen said in ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Amazon has spent the last few months announcing key ...

Amazon DSP Director Meredith Goldman says radio should see Amazon as a partner as the tech giant deepens its audio ad ...

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has ...

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...

U.S. lawmakers are saying Amazon and CEO Andy Jassy are dodging questions related to its Delivery Service Partner (DSP) program, particularly over concerns that the e-commerce giant is allegedly ...

Integration lets marketers use Nielsen Marketing Cloud data to plan, target and measure campaigns across Amazon’s ad surfaces ...