Business owners and marketing directors often spend many hours developing the marketing and advertising strategies for their organizations. But once those strategies are developed, how do you ...

Revolutionary advertiser Leo Burnett once said, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." What's good advice for writing ad copy also works when writing a ...

Opinions expressed by Entrepreneur contributors are their own. In Start Your Own Information Marketing Business, the staff at Entrepreneur Bookstore and writer Robert Skrob explain how to start and ...

After demystifying the multi-billion digital marketing industry in a presentation last year, the investment bank LUMA Partners has just released its annual State of Digital Marketing presentation.

The concept of a presentation in marketing refers to the act of delivering information or promoting a product, service, or idea to an audience. It involves using various visual aids, such as slides, ...

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“Marketers now need to be more vigilant about the claims they make in investor calls, and potential challengers now have a new forum for objecting to hyperbolic or deceptive claims made in the context ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The advertisers who filed into Manhattan’s Carnegie Hall this week for the annual star-packed “upfront” ...

The streaming service did not give a reason for the decision, though the WGA says that it is planning to picket next week's upfront presentations. By Alex Weprin Senior Editor Netflix is making a ...