(Bloomberg/Leah Nylen) — Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

The online ad exchange marketplace has not evolved to opportunities for insider trading and $50 BILLION scandals – let’s hope rules are in place to stop illegal trading as liquidity increases. But, ...

(Bloomberg) -- Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for the company said Monday, but a Justice Department proposal ...

Spotify is piloting a new ad exchange to enhance its automated ad services, with an initial focus on video. The initiative marks a strategic move for Spotify to compete more effectively with larger ...

Alphabet's GOOGL.O Google will face a trial in September on antitrust enforcers' proposals to make it sell off part of its advertising technology business to address the company's dominance over tools ...

Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s ...

Spotify (SPOT) is launching an advertising exchange to help scale its automated ad offerings and the focus will be on video to start, Sara Fischer of Axios reports, citing three sources familiar with ...

According to Pixalate's data, Magnite and Google Ad Exchange lead SSP direct access rankings across top mobile apps in North America, with both platforms reaching 100% on the Apple App Store ...

Yesterday, Yahoo!’s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP’s top clients. Whether the clients ...