Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks would eventually be disintermediated from the online display market’s ...

(Tribune News Service) — Google has monopolized the technology used to buy and sell online display ads by restricting or eliminating the choices of its customers — both website publishers and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns ...

SEO, PPC & AIO Guides » Display Advertising Guide » Placing Ads On Your Site » What Ad Networks Want Chat with SearchBot It’s not exactly the plot of a Rom-Com, but what ad networks want is to make ...

WASHINGTON, DC - JANUARY 24: U.S. Attorney General Merrick Garland speaks during a news conference on a new antitrust lawsuit against Google at the Justice Department on January 24, 2023 in Washington ...